Personalized medicine is transforming our world by allowing health care providers to develop treatment plans based on information that is unique to each patient. This information is based on the patient’s health history, environment, and genetic makeup. Renaissance RX was a pioneer in personalized medicine, providing the tools that make it possible — including pharmacogenetic testing.

Ragusa began working with Renaissance RX during its startup phase and continued providing strategic counsel through its rapid growth period and eventual equity investment by TPG Growth- the middle market and growth equity investment platform of the global private investment firm TPG.

Ragusa’s work for RenaissanceRX encompassed the entire spectrum of marketing. Ragusa’s services include messaging, scripting, content development, media relations, newsletter development, website design, internal communications, investor relations, sales presentation development, workflow coordination, fulfillment, video production, photography, training literature, sales conference and special event coordination, and crisis communication.