NOVEMBER 15, 2012 | NEWS
At the 2012 Public Relations Society of America, Ragusa won an award for each of the consultancy’s four entries:
Blue Angels at NOLA Navy Week for Brief Special Events/Observances‐ Nonprofit/ Association
2nd Annual New Orleans Children’s Book Festival for Brief Special Events/Observances‐ Nonprofit/ Association
Solomon Group Feature for Print Feature Story
World Cultural Economic Forum for External Relations‐ Corporation/ Government
2012 World Cultural Economic Forum
Ragusa was tapped by the City of New Orleans to help improve its relationships with a specific group of mayors and thought leaders from around the world. With only three months to prepare, Ragusa worked closely with the Mayorʼs Office to create the 2012 World Cultural Economic Forum. The forum gathered more than 50 targeted delegations in New Orleans to exchange ideas, build partnerships, and shape the discussion on culture as an effective tool to spur innovation. Highlights from the forum include addresses by MSNBCʼs Melissa Harris-Perry, Los Angeles Mayor Antonio Villaraigosa, Secretary Hillary Clinton, and Secretary Shawn Donovan.
NOLA Navy Week Blue Angels Flight Demonstration
New Orleans knows how to throw a party, and when the 200th anniversary of the War of 1812 rolled around, the Navy decided to kick off its three-year commemoration in the Big Easy. NOLA Navy Week took place April 17 through 23, 2012; and Ragusa led PR efforts surrounding the weekʼs grand finale- a flight demonstration by the famed Blue Angels. Ragusa conducted deep discovery and wrangled an abundance of information to plan for the event. Employing numerous creative tactics and surmounting various hurdles, Ragusa successfully captured the publicʼs attention to meet each of the PR strategyʻs objectives.
Solomon Group Feature Story
While working behind the scenes to on a number of high-profile projects reshaping downtown New Orleans, such as the exterior lighting on the Mercedes-Benz Superdome, Solomon Group tapped Ragusa to help the company garner enhanced brand recognition in their hometown. Ragusa embedded in the group to learn their business and crafted a compelling narrative to tell their story. The Times-Picayune was targeted for a feature, and after persistent pitching, creative tactics, and a number of hurdles, Solomon Group was showcased on the front page of the Sunday editionʼs “Money” section.
2nd Annual New Orleans Children’s Book Festival
Even in Louisiana, the festival capital of the world, there was a dearth of community events designed for families and none that specifically promoted childrenʼs literacy. Civil rights icon Ruby Bridges and New Orleans First Lady Cheryl Landrieu created the New Orleans Childrenʼs Book Festival in 2010 to promote literacy by gathering children together to celebrate books, reading, and one another. Ragusa was tapped to help build the festival from the ground up and continued leading PR efforts for the 2nd annual festival in 2011. The festival was a resounding success, raising awareness and gathering thousands from across the city.