By Todd Ragusa A majority of my work deals with crisis communication and issues management. It is challenging, requiring unpredictable hours and periods of intense, all-consuming concentration, but it is incredibly rewarding. While each case is unique and requires a tailored response, I follow three basic rules when approaching this type of
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At Ragusa Consulting, we know that a brand is much more than a color scheme or logo. Your brand is you. That is why we take the time to thoroughly understand your business or organization before designing a brand identity. With this preliminary research, we help our clients answer four
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Social media has been the buzz word in communication circles for almost a decade now and rightfully so, as it offers amazing potential when used efficiently and effectively. Like more traditional methods of communication, though, social media plans must be carefully mapped out in order for your messages to
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From a communication standpoint, the perfect audience consists of a single person. With an audience of one, a message can be precisely tailored to reflect the interests, passions and personality of the listener. What is gained in precision, though, is lost in efficiency, as targeting messages to single individuals is
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Following the worst economic downturn since the Great Depression, Fortier Financial, an independent wealth management firm, developed a unique brand identity to distinguish itself from the competition. After intensive discovery and planning, the Fortier Method™ was created to help clients identify and achieve their lives’ ambitions. [ More Information ]