Social media has been the buzz word in communication circles for almost a decade now and rightfully so, as it offers amazing potential when used efficiently and effectively. Like more traditional methods of communication, though, social media plans must be carefully mapped out in order for your messages to reach the appropriate audiences.
Because services like Twitter and Facebook are free, many businesses and organizations do not put as much thought into how they are representing their brands in these spaces. In addition, the rush to establish an online presence has led to a lot of frustration when the time spent did not yield any noticeable return on investment.
For social media campaigns to be successful, they must be strategic. Ragusa Consulting can help you set goals, develop a plan, implement it and then measure success.
The first step of the process is to determine who you are trying to reach using social media. Once we have identified your target audience, Ragusa Consulting will set specific goals and then choose the most suitable social networks to meet each objective. Just as each tool in your toolbox performs a certain task, you will need to use multiple forms of social media for clearly defined purposes in order to be successful.
Social media is a labor intensive method of communication, but in the long run, developing a strategic plan can save you time, money, and peace of mind.
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